In the most part I agree, but the web moves so fast that books on seo date too quickly. Go for books on human interaction and psychology. Ultimately tje search engines are all trying to understand and mimic us.
It is also weird how people fall into the profession… I studied graphic design and never thought I’d design websites but once I started I found that there was a lot more to be learnt and went with it. I now work along side an ex rugby player who I’m bringing up to speed with what I know and he’s working on cpc’s, ppc’s which works well. We both love seeing happy clients and watching tje graphs move. Sad bad rewarding all round.
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